Eric Wimsatt
SEO leader. Digital marketer. AI tinkerer. Dad of two.
What I Do
I have spent decades in SEO and digital marketing -- the kind of career that starts with hand-coding meta tags and ends with orchestrating AI agents to do the same thing 10,000x faster. Right now I lead a team of SEOs, but the work I am most excited about lives at the edges: building AI-native systems and processes that make search, content, and marketing genuinely smarter, not just louder.
GEO, AIO, agent-assisted content pipelines, accessibility automation, programmatic SEO at scale -- that is the territory I operate in. If there is a way to build an AI process into it, I am already thinking about it.
SEO & Digital Marketing
Decades of hands-on experience -- from technical audits and link strategy to programmatic content at scale and GEO/AIO optimization for the AI era.
AI Systems & Automation
Building AI-native workflows, agent pipelines, and tools that plug directly into marketing and publishing operations. LLM orchestration, the whole stack.
Open Source Builder
Accessibility SaaS, uptime monitors, publishing platforms, ops dashboards -- if something needs building, I will build it. Most of it ends up on GitHub.
Lifelong Musician
Former touring bassist and luthier with years spent at Gibson Custom Shop and others. Music shaped how I think about craft, precision, and showing up for what matters.
Beyond the Terminal
Before I was an SEO, I was a touring musician and a luthier. I spent years building and repairing guitars at Gibson Custom Shop and others, and gigging across the country as a professional bassist. I walked away from that life to be fully present for my kids -- no regrets, not one.
I have always been a hands-on person. These days that means restoring classic cars and trucks, tinkering with electronics and hardware, and finding new problems worth solving. Two cats supervise most of it.
Travel is a big part of who I am. I have logged a lot of miles and plan to log many more -- overland, on the water, wherever the road or the wind points. The world is large and I intend to see most of it.
Recent Posts
View all posts →agent-vault: A Practical Zero-Trust Secret Manager for AI Agents
A deep look at agent-vault, a git-native, age-encrypted secret manager that gives AI agents scoped access to credentials without exposing raw keys.
Read post →The AI Energy Grab: Your Window to Go Solar Is Closing Faster Than You Think
AI data center demand is reshaping U.S. power markets, pushing electricity costs higher and tightening solar-plus-storage supply. Why homeowners should act sooner, not later.
Read post →Google Search Operator Cheat Sheet: The Complete Reference for SEO Professionals
A complete reference of Google search operators for SEO professionals, including practical formulas for audits, mention tracking, and competitive research.
Read post →How AI Systems Actually Read Your Content (And What SEOs Need to Do About It)
AI systems don't process web pages the way search crawlers do. They chunk your content into token-sized segments, embed each one, and retrieve the best matches. Understanding this process is the next frontier of SEO.
Read post →Let's Connect
Building something interesting? Want to talk AI, SEO, or old Telecasters?